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Privacy Policy

Last Updated: June 2026

At SwaddleMe Official Store, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our baby swaddles and sleep solutions site. We are committed to transparency and compliance with applicable privacy laws, including GDPR (EU), CCPA/CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), and UCPA (Utah).

What SwaddleMe Official Store Collects When You Visit Our Baby Swaddles Site

SwaddleMe Official Store collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to communications from SwaddleMe Official Store, we collect your name and email address.

Information collected automatically: When you browse our baby swaddles and sleep solutions site, we automatically collect technical information including your device type, browser, operating system, IP address, approximate geographic location, pages visited, time spent on site, and referral source. This information is collected through cookies and analytics tools.

Information from third parties: SwaddleMe Official Store receives affiliate tracking data from Amazon Associates when you click our product links, and aggregated analytics data from Google Analytics to help us understand how visitors use our site.

How SwaddleMe Official Store Uses Your Baby Sleep Product Site Data

We use the information we collect to:

  • Operate and improve the SwaddleMe Official Store website and user experience
  • Respond to your inquiries about our baby swaddles, pods, and sleep solutions
  • Send you communications you have opted into, including updates about new SwaddleMe products and baby sleep content
  • Analyze site traffic and user behavior to understand which baby swaddle products and content are most valuable to our visitors
  • Comply with legal obligations and enforce our Terms of Use
  • Maintain site security, prevent fraud, and protect against unauthorized access
  • Track affiliate referrals to Amazon.com for qualifying purchases of SwaddleMe products

Cookies and Tracking Technologies at SwaddleMe Official Store

SwaddleMe Official Store uses cookies and similar tracking technologies to enhance your browsing experience and analyze site performance. Here’s what we use:

Essential cookies: Required for basic site functionality, including security features and page navigation on our baby swaddles site.

Analytics cookies: Google Analytics tracks site usage metrics such as pages visited, session duration, and traffic sources. All data is aggregated and anonymized to protect your privacy while helping us understand how visitors discover and explore SwaddleMe products.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases of SwaddleMe products to our affiliate links. These cookies help us earn commissions when you purchase featured baby swaddles and sleep solutions through our Amazon links.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features and functionality of the SwaddleMe Official Store site.

How SwaddleMe Official Store Shares Your Information

SwaddleMe Official Store may share your information with:

  • Service providers: Trusted third-party service providers who help us operate our site, including web hosting services and analytics platforms
  • Amazon.com: As part of the Amazon Associates affiliate program, we share limited technical information when you click our product links
  • Law enforcement or government authorities: When required by law, legal process, or to protect the rights, property, or safety of SwaddleMe Official Store, our visitors, or others
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity

SwaddleMe Official Store does not sell your personal information to third parties. We do not share your email address or contact information with other brands or marketers without your explicit consent.

How SwaddleMe Official Store Protects Your Baby Sleep Site Data

SwaddleMe Official Store implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. Our security measures include SSL encryption for data transmission, secure hosting infrastructure, and regular security assessments.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. If you have concerns about the security of your information, please contact us using the information provided in the Contact section below.

Your Privacy Rights for SwaddleMe Official Store Baby Swaddles Site

All users have the right to:

  • Access the personal information SwaddleMe Official Store holds about you
  • Request correction of inaccurate information in our records
  • Request deletion of your personal information from our systems
  • Opt out of marketing communications from SwaddleMe Official Store
  • Request restriction of how we process your information

GDPR rights for EU and EEA residents:

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to access, rectification, and erasure of your personal data
  • Right to restrict processing and request data portability
  • Right to object to processing of your information
  • Right to withdraw consent at any time where we rely on consent as the legal basis for processing
  • Right to lodge a complaint with your local supervisory authority if you believe SwaddleMe Official Store has violated your privacy rights

CCPA and CPRA rights for California residents:

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Know what personal information SwaddleMe Official Store collects and how it’s used
  • Know whether your personal information is sold or disclosed and to whom
  • Opt out of the sale or sharing of your personal information (note: SwaddleMe Official Store does not sell personal information)
  • Request deletion of your personal information from our systems
  • Request correction of inaccurate personal information we hold about you
  • Limit the use of sensitive personal information
  • Not be discriminated against for exercising your CCPA/CPRA privacy rights

State-specific rights for Virginia, Colorado, Connecticut, and Utah residents:

If you reside in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or Utah (UCPA), you have privacy rights substantially similar to CCPA rights, subject to state-specific provisions. These include rights to access, correction, deletion, data portability, and opt-out of targeted advertising.

How to exercise your privacy rights:

To exercise any of these rights, submit a request by email to the address listed in the Contact section below, or use the contact form on the SwaddleMe Official Store site. We will respond to verified requests within 30–45 days as required by applicable law. We may need to verify your identity before processing certain requests to protect your privacy and security.

SwaddleMe Official Store’s Commitment to Children’s Privacy

The SwaddleMe Official Store website is designed for parents and caregivers of babies and young children. Our site is not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13 years of age.

If you are a parent or guardian and believe your child has provided SwaddleMe Official Store with personal information, please contact us immediately using the information in the Contact section below. We will promptly investigate and delete any such information in compliance with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws.

Third-Party Links on SwaddleMe Official Store’s Baby Swaddles Site

The SwaddleMe Official Store website contains links to Amazon.com where you can purchase the baby swaddles, pods, sleep sacks, and sleepers we feature. We may also link to other third-party websites for informational purposes.

SwaddleMe Official Store is not responsible for the privacy practices, content, or accuracy of any third-party website. Each external site has its own privacy policy and data practices. We encourage you to review the privacy policy of any third-party site you visit. Clicking external links is at your own discretion and risk.

International Data Transfers for SwaddleMe Official Store

SwaddleMe Official Store operates in the United States. If you access our baby swaddles and sleep solutions site from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using the SwaddleMe Official Store website, you consent to the transfer of your information to the United States. We take steps to ensure adequate protections are in place for such transfers in compliance with applicable international data protection laws, including GDPR requirements for EU data transfers.

How Long SwaddleMe Official Store Keeps Your Baby Sleep Site Data

SwaddleMe Official Store retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions are typically retained for up to 12 months to allow us to respond to your inquiries and improve our customer service. Analytics data collected through Google Analytics is governed by Google’s data retention policies. If you request deletion of your information, we will delete or anonymize it within a reasonable timeframe, subject to legal and operational requirements.

SwaddleMe Official Store Email Communications About Baby Swaddles

If you subscribe to communications from SwaddleMe Official Store, you will receive periodic emails about baby swaddles content, new product features, sleep tips, and updates about our Original Swaddles, Pods, and Sleep Sacks collections.

You may unsubscribe from SwaddleMe Official Store emails at any time by clicking the unsubscribe link included in every email, or by contacting us directly using the information in the Contact section below. Please note that even if you unsubscribe from marketing emails, we may still send you transactional or administrative messages related to your use of the site.

SwaddleMe Official Store’s Response to Do Not Track Signals

Some web browsers transmit “Do Not Track” signals to websites. At this time, SwaddleMe Official Store does not respond to Do Not Track browser signals or similar mechanisms. We continue to collect information as described in this Privacy Policy when you visit our baby swaddles and sleep solutions site.

We will update this Privacy Policy if our practices regarding Do Not Track signals change in the future.

Updates to SwaddleMe Official Store’s Privacy Policy

SwaddleMe Official Store may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will indicate the effective date of the latest revision at the top of this page.

If we make material changes to how we collect, use, or share your personal information, we will provide reasonable notice through a prominent announcement on our website or by email to subscribers. Continued use of the SwaddleMe Official Store site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about our privacy practices.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information SwaddleMe Official Store has shared with third parties for their direct marketing purposes during the preceding calendar year.

To make such a request, please contact us using the information in the Contact section below. Please include “California Shine the Light Request” in the subject line and provide your name and mailing address so we can respond appropriately.

Your Consent to SwaddleMe Official Store’s Privacy Practices

By using the SwaddleMe Official Store website, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with our privacy practices, please do not use our baby swaddles and sleep solutions site.

Contact SwaddleMe Official Store About Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or raise concerns about our data practices, please contact SwaddleMe Official Store at:

SwaddleMe Official Store
1427 Peachtree Street NE
Atlanta, GA 30309
United States
Email: hello@swaddlemebrand.com

We will respond to privacy requests and inquiries within 30–45 days as required by applicable law. Please provide sufficient detail in your request so we can verify your identity and process your inquiry accurately.

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